“As I get older, I've developed a very neutral style and I find many of Coach's pieces are timeless and easy to style for every day - but also look great dressed up too. “I love Coach’s bags so much,” Waid tells TZR. Waid associates many childhood memories with her Coach bags. Waid was one of the first creators during this TikTok Coach takeover to share an unboxing video of her white Tabby bag. One of the pioneers leading this new minimalistic-meets-preppy-meets-romantic aesthetic (it’s a thing, I promise!) is Alicia Waid, a Gen Z content creator and Coach enthusiast.
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People started sharing videos about what fits in their favorite Coach bag, finding bags while thrifting, how to style a Coach bag to fit certain aesthetics, and even restoring vintage Coach bags. In 2021, Coach bag unboxing TikTok videos started popping up on the for you pages of millions - 84.2 million people to be exact - as the hashtag #CoachBag went viral. Neutrals with an intricate design, combined with a nonchalant airy energy is the best way I can describe this current aesthetic that many new Coach bags have fallen into. Just scroll your Instagram homepage or your TikTok FYP and you’ll notice a consistent presence of a preppy romantic vibe paired with the classic purses. But mega-watt celebs carrying Coach bags is just the tip of the iceberg when it comes to the brand’s devotees.Ĭoach bags like the Tabby style and other shoulder silhouettes have helped Gen Z’ers establish themselves as a viable customer. And the HAIM sisters were spotted wearing the Rogue 25 In Signature Textile Jacquard at a photoshoot this February. And what is the one thing Jennifer Lopez, Lizzo, and Kate Middleton’s wardrobes have in common? Coach bags, of course.Ī few more examples worth noting: In February 2022, Megan Thee Stallion was seen decked out in an all-Coach outfit, from the cropped hoodie, to the daisy duke monogrammed shorts, and, naturally, the showstopper mini tote. She’s worn hers to the Met Gala, on plenty red carpets, and even on her days out running errands. Selena Gomez, who was appointed a brand ambassador in 2017, has racked up a good five years of constant Coach bag carrying. In recent years, the Coach bag’s star has risen amongst, well, stars. But my inner circle certainly aren’t the only ones, because some of my favorite celebs are loving the brand just as much as us. He certainly succeeded: These days, I can’t go to dinner with a friend without one of them carrying a Coach bag. He soon began experimenting with vibrant colors, more structured pieces, and funky ways to bring their beloved monogram back into the cultural zeitgeist.
Then Stuart Vevers stepped in as creative director in 2013. Krakoff’s designs were polarizing - reviews tended to be glowing or awful - but he had undeniable influence on the brand. Years later, when Reed Krakoff took the reins as executive creative director in 1996, he ushered the label into another era with his structural aesthetic, relying on abstract shapes and colors to move the brand into the 21st century. To this day, Cashin’s signatures, like chunky turn lock buttons, are incorporated into new products. Bonnie Cashin, the first lead designer for the house, is credited for defining the Coach look.
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Meanwhile, Millennials are experimenting with - and reclaiming - old trends from the ‘90s to ‘00s, and Coach carryalls have always been a staple of those fashion eras.Ĭoach’s clout points back to its myriad creative leaders - there’s been some notable ones. It all makes sense, of course: the Gen Z crowd is now at the point in their lives of having the spending power to purchase a designer purse they coveted as a kid, either directly from the label or by shopping vintage. But whatever your relationship to the company, Coach and its bags are having a moment. For many Millennials, however, the heritage brand represents their era of high school and college, a time of growth and self-expression. I’ve been in love with the brand ever since.įor this Gen Z’er, and many of my contemporaries, Coach is something I associate with childhood. And when she gave me one at a family Christmas party in 2008, complete with a rainbow color scheme, I did. Sure, I couldn’t slip into three-inch pumps and a leopard print shawl everyday at the age of six, but I could start toting around my very own Coach purse. What she wore, I begged my mom to let me wear, too.
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In an age free of social media, she was my influencer. When I think of the Coach bag trend, I think of my fabulous aunt in the early ‘00s, carrying one complete with a leather handle, elegant brown stitching, and, of course, those iconic monogrammed Cs.